ZIPLOC: REAL SUPERHEROES

Let’s change the way we define superheroes. Ziploc is flipping the script on Superhero Day this year, shifting focus from superheroes on the big screen to the real superheroes amongst us. We found three real superheroes, surprised them with a grand gesture from their former students and then set out to celebrate 100 more.

Purchases of Ziploc® brand products helped support their $100,000 donation to teachers and their classroom projects through DonorsChoose.org. #MoreThanATeacher #Ziploc

ZIPLOC: USE AS IMAGINED

Some people believe that in order to find success, you've got to follow the rules. But others know that life gets more interesting when you push beyond what's known and expected. And that's exactly what we did for Ziploc with "Use As Imagined." We pushed boundaries, found new ideas, and came up with clever tricks and original twists.

The launch of this campaign didn't just create a new, global brand platform, it introduced a world of endless possibilities for the product, where anything goes - a world where it was no longer suggested to "use as directed," but to "use as imagined."

ZIPLOC pRESENTS: LITTLE BEASTS

Stories about life's everyday chaotic moments - the small moments every parent can relate to - with improv actors as parents. And real live animals playing the role as their children. For the launch of the second installment of the “Little Beasts” campaign for Ziploc, we return to the animal-children theme, this time with a focus on back-to-school. It’s not always easy to fall back into the school routine. Especially when the first day seems to come with its own set of rules: None.

ziploc pRESENTS: chaos

Sometimes it seems like the chaos in our lives has a mind of its own; that it's on a mission to disrupt out days. Our video series imagines if this was actually the case. Each video focuses on one chaotic mess that takes on a unique voice and personality through voice over and stop motion animation.