LG G5: World of Play

With modular design, and an eco-system of plug and play accessories called "Friends", the G5 is the first phone designed for fun. To stand out in a crowded and saturated smartphone market, LG wanted an unexpected and entertaining way to draw people's attention. The more random the better. With that in mind, we imagined what a surreal dream-esque world of play would look like for Jason Statham and brought that to life as a visual metaphor for the kind of fun the G5 and Friends can inspire.