Smart Ones Clean Slate Project

On February 18th, 2014, we built a booth in Times Square for people to confess their food sins LIVE. These confessions were illustrated in real time at the event, then broadcast on the ABC Supersign directly above the event for all to see. We created an animated graphics loop to run between the live supersign confessions.

A multifaceted campaign production consisting of print, illustration, animation, live event, and video.